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Opinions

  • The Philips Index: Malaysia’s Health & Well-Being Report 2010

    November 7, 2011

    Challenge Position Philips as the thought leader in the health and well-being space, by understanding consumer behaviour To relate findings in the report to health trends in the country Solution Related the findings of the report to the aging demographic profile of the Malaysian population to make it newsworthy...

  • Record-Breaking Attempt With the World’s Biggest Angry Birds Playground by Nokia Malaysia

    November 7, 2011

    Brief and marketing challenges Nokia, one of the dominant global players in the world of mobile communications, focused on the Asian market with strategies to revive the 'Nokia' brand. Despite being the market leader in the mobile phone market since 1998, the company saw a decline in its brand value since the early 2000s. The year 2004, in particular, saw major erosion in Nokia's brand value as well as its market share. Since 2005, the...