August 4, 2014
The MARKies recognizes unique campaigns on the basis of creative ideas and the innovative use of media. FH Kuala Lumpur in partnership with Nestle’s MILO was awarded the Best Idea - Public Relations for the wildly successful Breakfast Movement campaign. Based on the insight was that 30 percent of school aged children in Malaysia frequently miss breakfast, the campaign worked to deepen the relevance of breakfast for mothers and children. The multi-year, multi-strategy initiative enlisted...