The Philips Index: Malaysia’s Health & Well-Being Report 2010

Challenge
  • Position Philips as the thought leader in the health and well-being space, by understanding consumer behaviour
  • To relate findings in the report to health trends in the country
Solution
  • Related the findings of the report to the aging demographic profile of the Malaysian population to make it newsworthy
  • Identified a key opinion leader – a renowned geriatrician to speak on aging trends from a practitioners perspective
  • Conducted the forum in a talk show style to make it interesting
Results
  • 18 Media titles and 1 TV station attended the event with key tier one dailies in English, Malay and Chinese
  • Total PR value of over RM500,000.
  • Philips brand mention in all the reports